Ad policy

Last updated: 2026-10-28

Why this exists

Every creative and every destination page is reviewed before it runs, and every publisher site is reviewed before it earns. This policy tells you what will be approved.

Not allowed

Restricted (approved case by case)

Categories regulated by law — for example gambling, alcohol, tobacco, medicines and financial services — are accepted only from advertisers who can show the required licence or compliance and who follow the applicable rules. We decide individually.

Technical rules

Publisher sites

Sites with prohibited content, content you do not have the right to publish, or sites that are mainly auto-generated, parked, or built to generate clicks are not approved.

Enforcement

We may reject or remove any ad or site, and suspend accounts that repeatedly violate this policy. To report an ad, write to the contact address on the Contact page.